Your Google Business Profile is often the first place local customers see your business.
We optimise your profile and align it with your website so both assets support the same goal: more useful local enquiries. Compliant with Google's guidelines. No suspensions. No guesswork.
A Google Business Profile should not just exist. It should help move local searchers closer to becoming customers.
Your profile gets views but few clicks, calls or visits. Something between visibility and action is broken.
Competitors appear above you in Maps for searches you should be winning. Your profile is not optimised for your services.
Your primary category is too broad, inaccurate or missing secondary categories that match your real services.
Reviews are not being answered or used as trust signals. Potential customers see silence and choose competitors instead.
The profile links to a poor landing page, homepage or generic site that does not continue the conversation.
Calls, clicks and bookings are not being tracked. You cannot tell what the profile is actually delivering.
Business name, categories or content may violate Google's guidelines, risking suspension or reduced visibility without warning.
A well-optimised GBP can generate interest. But once someone clicks through, the website has to continue the job. If those two assets do not match, customers get mixed signals.
Your profile appears in Maps and local search for the right service queries.
Reviews, photos, description and services build enough confidence to click.
The website continues the message with clear service pages and easy contact.
If your GBP and website work together, customers get a smoother journey. They find you, understand your services, check your proof, and know what to do next. If they do not match, you lose enquiries before anyone contacts you.
When Blend reviews a Google Business Profile, we start with practical questions. Does the profile accurately reflect your business? Does it support your website?
Profile verified and accessible
Business name accurate and compliant with Google guidelines
Primary category specific enough
Secondary categories relevant and within guidelines
Services complete and aligned with website
Opening hours and contact details accurate
Photos current, useful and trustworthy
Reviews recent, genuine and being answered
Website link sends visitors to the right page
Q&A being used and monitored
Posts and updates being published
Findings being tracked and reviewed
No category misuse, keyword stuffing or restricted content risks
Practical GBP work: review, alignment, optimisation and ongoing management. Not setup-and-forget.
Full review of categories, services, description, hours, photos, reviews and Q&A against your actual business.
Check that your GBP services, categories and messaging match your website pages. Fix disconnects.
Review response templates, sentiment monitoring and guidance on generating genuine reviews without manipulation.
Call tracking, click measurement and conversion monitoring so you know what the profile is actually delivering.
Business description, services, product posts, updates and Q&A written to match search intent and build trust.
Monthly checks, weekly posts written and published, review management, competitor tracking and optimisation tweaks.
Choose the level that fits your current situation. All packages include alignment with your website and compliance with Google's guidelines.
Profile creation or overhaul, full review, website alignment check, categories, services, description, photos, Q&A, review response templates, tracking setup and a practical action plan.
Monthly monitoring, review management, weekly posts written and published, insight analysis and continuous optimisation tweaks.
A focused, practical process. No mystery. No months of delay.
We audit your current Google Business Profile against your website, competitors and best practice.
We identify disconnects between your GBP and website. Services, categories, messaging and trust signals.
We update categories, services, description, photos, Q&A and posts. We set up tracking if needed.
We monitor reviews, findings, competitor moves and continue optimising based on what the data shows. Monthly plans include weekly posts written and published.
We optimise profiles to stay live and stay ranking. No tactics that trigger suspensions or penalties.
Every change follows Google's official guidelines. No category misuse, keyword stuffing or restricted content.
We proactively prevent violations that trigger suspensions. Your profile stays live and keeps ranking.
Call tracking, click measurement and insight monitoring so you know exactly what your profile delivers.
Monthly monitoring, competitor tracking and continuous optimisation based on data, not guesswork.
Book a free consultation to discuss your profile and see where the gaps are.