How Important Are Photos On Google Business Profile? (2022 Guide)

The photos section of Google Business Profile listings is one of the most overlooked features. When done right, however, your GBP photos can earn you more organic traffic and revenue via Google, the world’s foremost search engine.

Statistics reveal that companies with GBP photos receive 42% more inquiries for driving directions and 35% more click-throughs from customers.

When your potential customers are looking for your services, photos are extremely valuable to gaining their trust. The goal is to get them to go deeper into your products and services.

Below are some tips so you can portray your business in its best light.

Make Sure Your Images are of High Quality

You should upload images that are clear and crisp without any filters on your Google Business Profile listing.

Post pictures of your business that show what it looks like. As with anything, you get what you see – but it’s better if you drop by. You don’t need a professional photographer to take photos of your location (although if you happen to have the budget, it’s okay). Just don’t overdo the post-processing. Photo manipulation is discouraged by Google, as it can mislead customers and, therefore, lead to the loss of trust and confidence in your business.

Utilise Photo Categories

What are the categories in which each photo belongs? Depending on the results, you can decide which ones to upload and which to ignore (again, don’t upload just about anything). To get you started, Google has gathered a list of categories, but we recommend uploading the following types:

Interior – amenities, lobbies (for accommodations), aisles in stores
A variety of angles of your storefront, a few landmarks with your store in the shot
Service staff performing various types of services (TV repair, paver installation, massage)
Merchandise – the items you sell at stands and aisles, or the foods you serve
Staff in the office, at meetings, or participating in events organised by the company

Please take note that exterior and interior shots are only available for some businesses. It is not necessary to upload office photos if your location is a service area with no customer consultations – but you should upload staff photos.

Restaurants can also upload images of their menu on GBP – but make sure the text is readable and clear.

We have saved the best for last?

Have Your Customers Upload Your Content For You

When customers review your establishment, they can upload their photos to your Google My Business page. Customers benefit from this because it gives them an authentic look at your business since customers uploading photos are typically doing so from their phones. When you don’t have any new photos to upload yet, this is the perfect time for you to collect more photos as it continuously provides new content.

There is, however, some risk involved. The images your customers post to your GBP listing are sometimes beyond your control, but you can flag and report irrelevant photos. It can be inconvenient to moderate photos, but Google will offer assistance to business owners in resolving issues.

Need further proof this works?

Check out these images stats from my last vacay.

How Important Are Photos On Google Business Profile?

If you’re struggling with your business ranking in maps, contact us today for a chat to see how we can help.

How Important Are Photos On Google Business Profile?

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